August 5, 2025 | Ho Chi Minh City, Vietnam — A high-level visit to Vietnam by leaders of the Boston Global Forum (BGF), Nguyen Anh Tuan, Co-Founder, Co-Chair, and CEO of BGF, and Professor John Quelch, renowned academic and Co-Founder of BGF, marked a milestone in fostering innovation, global branding, and AI-driven transformation in Vietnam.
Building Global Brands for Vietnam in the Age of AI
On August 1, 2025, at the Vietnam CEO Summit 2025, held at Park Hyatt Saigon, both Nguyen Anh Tuan and Professor Quelch delivered keynote addresses on the theme “Building Global Brands for Vietnam in the Age of AI.”
They introduced the core values of the AIWS Brands and Values initiative, launched by BGF and the AI World Society (AIWS), as a visionary platform to guide Vietnam’s efforts in establishing world-class, ethical, and innovative brands. Their speeches emphasized the importance of aligning Vietnamese entrepreneurship with global values such as peace, transparency, new democracy, and responsible innovation.
Honoring Professor John Quelch in Nha Trang
On August 3, 2025, the Boston Global Forum hosted a special musical dinner at the AIWS House in Nha Trang to honor Professor John Quelch for his outstanding contributions to BGF and Vietnam—as a co-founder of BGF and a global thought leader in branding, marketing, and values in business.
The evening featured a performance by Bach Tra, a celebrated artist and designer who also serves as Ambassador of AIWS Music for Humanity. The event highlighted Professor Quelch’s lifelong dedication to innovative leadership, education, and international collaboration, with guests including policymakers, scholars, and cultural leaders.
Strategic Dialogue in Ho Chi Minh City
On August 4, Nguyen Anh Tuan and Professor Quelch were invited for a strategic dialogue with Mr. Nguyen Van Nen, Chief of the Ho Chi Minh City Party Committee—the city’s highest-ranking leader.
Their conversation centered on visionary strategies for the city’s development, especially in the context of a proposed merger with Binh Duong and Ba Ria–Vung Tau provinces. The BGF leaders presented innovative governance models and AI-driven urban planning tools based on the AIWS Model and AIWS Government 24/7 framework. Together, they envisioned the region as a pioneering hub of digital transformation and inclusive growth in Southeast Asia.
