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Apple trying to get more information on user behavior

 

The Wall Street Journal reports that Apple Inc. is using new technology “to garner insight into user behavior, in an effort to keep pace with rivals’ insights without violating its privacy pledges.’’

The WSJ reports that “Apple’s short-term ambitions for the technology are limited. The company will use it to keep user data anonymous while analyzing how customers are using emojis or new slang expressions on the phone, or which search queries should pop up ‘deep links’ to apps rather than webpages. It will also improve the company’s Notes software.

“In the long term, however, differential privacy could help Apple keep up with competitors such as Alphabet Inc.’s Google that collect user data more aggressively and use it to improve offers such as image- and voice-recognition programs.’’