Upworthy

Upworthy

Upworthy is a website for viral content started in March 2012 by Eli Pariser, the former executive director of MoveOn, and Peter Koechley, the former managing editor of The Onion.

Upworthy runs on a simple mantra: sharing is caring. Barely more than 2 years old, it’s already a leader in a crowded community of social news sites, bringing attention to content that’s inspirational  and very shareable. Its deceptively simple design emphasizes well-written headlines, the content itself and sharing options, creating a powerful viral effect.

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